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The Leica M-Monochrom “Soul” film won five awards at the Cannes Lions Festival
http://vimeo.com/65571903
TRIUMPH IN CANNES: ALMA (SOUL), PRODUCED BY SENTIMENTAL FILME, WINS FIVE AWARDS. FULL OF PRAISE FOR DIRECTOR VELLAS Latest international award for the first-ever Leica brand campaign in Brazil brings total to 17 Alma (Soul), the movie produced by Sentimental Filme, directed by Vellas and conceived by agency F/Nazca Saatchi & Saatchi, has just scooped five awards at the Cannes Lions Festival in France on Saturday (22/06). The first Brazilian campaign for Leica, the legendary German camera company, was developed for the launch of the M Monochrom digital camera and to introduce the single brand concept store in São Paulo. Alma has won the Golden Lion for Cinematography, the Silver Lion for Direction and two Bronze Lions for Editing and Art Direction, all in the Craft category. In the Film category, one of the most fiercely contested, Alma took the Silver Lion in the Retail Stores segment. Alma tells the gripping story of a war photographer from the point of view of his camera. These latest awards bring the tally of international accolades for the film to 17. "It is like a dream come true: it's a huge thrill to win all these awards at Cannes, one of the most important festivals for the sector. For me, for the whole team that made the movie and for Brazil this is a confirmation of the strength of our creativity. Alma is a dense film, longer than traditional advertising, in black and white and, moreover, it does not have a happy ending. All these victories are very rewarding and we are very happy", said a thrilled Vellas, the director. The movie Told between wars and loves, this is an engaging story of a photographer narrated from the unusual viewpoint of the lens of his own camera. Shot in black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the photographer’s actual hand or slung round his neck. | 
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發表於 2013-8-20 14:25:35
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